Businesses Need to Professionalize Social Media

image taken from: threadsys.com

In the Sensis Social Media Report (2015) we have some interesting statistics, like:
• 49% of Australians use social network sites everyday (and growing each year)
• 45% of Australians access social networks site as thirst thing in the morning

Despite half of Australians are in social medias and access this daily, just some businesses are in these spaces:
• 30% of small business
• 32% of medium business
• 56% of large business

Besides that, less than half of companies update social media daily. Despite be active is an essential part to construct a good relationship.

Just 19% of small business, 39% of the medium business and 63% of large business have a strategic plan for social media. Forgetting that social media need planning and lot of study to bring good results.

And almost all businesses measure the success of social media investment with a number of likes and increasing in sales. Despite, that the internet and the social medias permit us to have access to a lot of data to construct good ways to measure results, business continuing just using “likes”.

This scenario shows us how entrepreneurs and large enterprises continue amateur in this area. Besides social media be a constant in the lives of their customers, less than half of business take this opportunity. And, when to participate in this do not treat this like a science.

Some businesses no entry in social medias because see it as a dangerous place where they cannot control what users will say. However, in the era of web 2.0, can be more dangerous for a brand is not in social media than be. In a market that change faster and faster, choose not be in social media can mean not be able to construct a relationship with customers, and consequently not sell to them.

Business need understands the importance of social media and invests more time to understand how to use this, doing congruent plans and thinking about how to measure the impact of their strategies.